A well known cliche that it pays to be reminded of at this time of year: children invariably would rather play with the cardboard box than the expensive Christmas present inside!
Philosopher John Locke (1632-1704) knew this back in the seventeenth century when he argued that children should play with minimal toys and playthings made from their everyday surroundings. Conversely it was Locke who helped to introduce the very concept of a 'toy' when he reasoned that children were different to adults and should be treated accordingly.
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